This is a full-time, remote Lead Generation Specialist role paying up to $48,000 a year, open to applicants anywhere. You'd be the first real touchpoint a prospective customer has with the company, well before anyone from sales ever gets on a call with them.
The day-to-day
- Dig into who's actually worth pursuing, sorting real prospects from names that just look promising on a list
- Reach out by email and phone to start a conversation with people who don't know the company yet
- Qualify each lead before handing it off, so the sales team isn't wasting time on someone who was never going to buy
Most days involve working through a list, sending personalized outreach rather than a single copy-pasted message, and logging what happened with each attempt. Some prospects respond right away. A lot of them don't respond to the first message at all, and the job depends on following up without getting discouraged by that.
A prospect who ignores three emails in a row might still reply to a fourth one sent two months later, once their situation has changed. Recognizing when to keep trying and when a lead genuinely isn't worth more time is a judgment call you'll make dozens of times a week. Volume matters, but so does knowing which twenty leads out of a hundred are actually worth the extra effort.
Background we're looking for
A high school diploma or its equivalent covers the education requirement; nothing more advanced is expected here. Alongside that, you'll need about a year of experience in sales development or outreach work of some kind, ideally somewhere that involved cold contacting people who weren't expecting to hear from you.
Strong research skills matter as much as communication does. Before you ever send a message, you're figuring out whether this person or company is even worth contacting, and that groundwork is easy to skip when you're moving fast, which is exactly why it separates people who do this well from people who just send volume.
A year is enough time to have already sat through the awkward stretch where nobody's picking up the phone and figured out how to keep going anyway. It's also usually enough to have learned the difference between a lead that's genuinely cold and one that just needs a different angle, which is a skill that doesn't show up on a resume but shows up fast in the work itself.
Skills that matter
You'll need to be comfortable inside CRM software, tracking who you've contacted, what was said, and what the next step should be. Cold outreach is the core of the job, which means writing messages that don't read like a template, even when you're sending dozens of them a day. Lead qualification skills matter too, since not every response means a real opportunity.
Familiarity with research tools that go beyond a basic search engine helps a lot, things like LinkedIn Sales Navigator or a data enrichment tool that fills in missing contact details. Clear written and verbal communication ties it all together, since a research win doesn't count for much if the follow-up outreach message is generic. Phone comfort specifically matters here too; plenty of candidates are strong writers but freeze up once a prospect actually picks up.
On the nice-to-have side: prior experience with a sales engagement tool for sequencing outreach, some comfort with basic A/B testing on subject lines or call scripts, and any background in the specific industry the company sells into. None of these are required to get hired, but they make the first few months easier. A candidate who's already tested different subject lines against each other tends to ramp up on the qualification side faster too, since both skills come from the same habit of paying attention to what actually gets a response.
Pay and what comes with it
Base pay runs up to $48,000 a year. Medical coverage and a standard PTO allowance come with the job once you're on full-time, and most companies layer a bonus over that base tied to lead quality or meetings booked rather than raw call volume. On the bigger side, some employers will also chip in toward a course or certification, or hand out an annual stipend for skill-building outside the job. Smaller companies filling this role less often go that extra step, so it's worth confirming during the interview rather than assuming.
Exactly how the bonus is weighted varies by company, and it's a fair question to ask before accepting an offer rather than after your first quarter's numbers come in.
Working remotely
This is a remote lead generation specialist position with no location requirements, so a decent chunk of the job happens over the phone and via email, with little in-person structure around you. That puts more weight on self-discipline than an office job would, since nobody's walking by to notice if the call list sat untouched all morning. A quiet room and a reliable phone line matter more here than any particular piece of software.
Naukri Mitra sees a steady stream of candidates coming from retail, hospitality, or customer service backgrounds into roles like this one, mainly because those jobs already build the comfort with rejection and repetition that cold outreach demands. If you've spent time on a phone with strangers before, in any context, that experience carries over more than people expect. A retail job that involved talking a hesitant customer through a decision translates surprisingly well to talking a hesitant prospect through why a first call is worth their time.
How to apply
Send your resume along with a couple of sentences on the most stubborn prospect you ever got to respond to, and what finally worked. Candidates who move forward will complete a short mock outreach exercise by writing a cold email or call script for a sample company profile provided during the interview. There's a brief follow-up call after that to talk through how you'd prioritize a messy list of fifty leads if given one on day one. Most candidates hear back within a week and a half of applying.
